South African Entrepreneurs Thinking BIG: Business ideas, success stories, marketing and innovation

Methys Group Acquires Cytrus Technology


by on 15/11/12 at 4:00 pm
No comments


The Methys Group, an international Technology and Business Performance Management Consulting firm with operations in France, UK, Benelux, Tunisia and South Africa has entered into a definitive agreement to acquire Cytrus Technology (Pty) Ltd, a South African eCommerce and mobile development company with significant track record in delivering complex and cutting edge digital projects.

As part of the transaction, venture capital investment firm Teim Ventures, current shareholders of Cytrus, will be taking a minority equity stake in Methys (Pty) Ltd.

Cytrus Technology was started in 2007 out of the technology division of Clicks2Customers. With a presence in Cape Town and Johannesburg, the company has become renowned for its high quality delivery on eCommerce and mobile development projects for a wide range of bluechip clients. By joining Methys’ international network of technology specialists, Cytrus will gain access to new markets such as France, Tunisia, Benelux and UK. This will allow Cytrus to utilise Methys’s expertise in Business Intelligence/Analytics, CRM/Digital Marketing consulting and innovation management.

This transaction will nearly triple the footprint of Methys operations in South Africa. The combination of Methys and Cytrus will allow the group to be the first to provide a range of services focusing on enabling customers to successfully embrace the digital revolution and the changes associated with the increasing importance of Web, Mobile and Social Networks.

“With Cytrus being a major player in the eCommerce and Mobile space, this acquisition comes at the perfect time to expand on new opportunities and exciting business prospects. Both our companies have complementary profiles and distinct expertises, but already share the same culture of innovation. With this merge, clients will be able to experience the Innovative and quality products with the expertise of BI, Analytics and specialist advisory services”, says Gidon Judes, Managing Director of Cytrus Technology.

Christophe Viarnaud, Chairman of Methys comments on the group strategic plans, “The ever increasing consumer adoption of mobile services and social networks is triggering profound and irreversible changes in the business landscape of most brands and business models. Today, by combining Methys core skill set in consulting, design, enterprise performance management and innovation with Cytrus well†structured approach to mobile and web applications delivery, we are creating a team of people passionate about customer success, and uniquely positioned to deliver integrated solutions including the development of multi†device ecommerce and mobile platforms, online payments, digital advisory, business intelligence and all the tools that our South African and International clients may need to market their products online and strengthen their digital strategies.”

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

Tags: business intelligence, ecommerce, mobile

Related Articles

Leave a Reply