by Staff Reporter on 15/10/12 at 6:53 am
Looking to utilise digital and social media channels to improve communication and learning, Mangosuthu University of Technology (MUT) brought in the Heavy Chef team to increase understanding of the medium and facilitate idea generation.
It is an innovative step for a university situated in a largely rural environment. “The MUT team chose to bring on experts in social media and digital marketing in order to meet the evolving needs of its faculty members and its community of learners,” said Mike Perk, founder of World Wide Creative, the marketing agency behind the Heavy Chef initative.
“The first morning was all about understanding the different social media and digital channels with inspirational examples of what could be done,” says Perk. “In the afternoon they looked at their target market and each personas different motivations for improving their learning.”
With this information along with a clear cause for people to follow and a clear vision of where they wanted to be and the challenges ahead, the MUT team had the ideal base to start generating ideas.
In 4 hours, 25 members of the faculty then generated more than 50 practical ideas that could be implemented to move the department forward and start their journey to becoming one of the most forward thinking engineering faculties in the country.
The Heavy Chef initiative was founded by Fred Roed and Mike Perk in 2006 as an off-shoot of their digital marketing agency World Wide Creative. The Heavy Chef is a learning, events and research organisation that trains corporates and organisations the fundamental skills within digital marketing. More information can be found on the Heavy Chef website www.heavychef.com.
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