by Staff Reporter on 09/10/12 at 4:45 pm
Politicians and business shakers-and-movers across Africa agree that the solution to Africa’s poverty and job creation challenges right now, lies with creating many more successful entrepreneurs. As such there’s a great deal of hype and talk around how to do this.
The first critical step in this complex change process is to help change the way Africans think (their beliefs and their perceptions) about business and what it takes to be a successful entrepreneur. Face it, Africa has been blessed with many vast reservoirs of natural resources and hugely talented people, so Africa is not where it is today due to a lack of rich resources; it is where it is today due to a lack of rich thinking.
Most African entrepreneurs tend to predominantly think thoughts of poverty consciousness (iCAN’T) and not wealth consciousness (iCAN). This has to change and “afr[iCAN]” entrepreneurs need to learn how to think out of poverty consciousness, misery and bondage and in to wealth consciousness, abundance and freedom.
In this book, fourteen classic poverty paradigm-busting business lessons are taught to you in a very practical way over just seven days. These lessons are guaranteed to help shift you and other afr[iCAN] entrepreneurs out of poverty consciousness and in to wealth consciousness. This book also has an additional resources section included in it, which provides the reader with greater insight into what is taught.
As a professional business coach, the one major complaint which Suzanne Styles has heard over and over again from local entrepreneurs is that their income and restricted cash-flow prevents them from being able to buy world-class business coaching programmes and also precludes them from being able to attend the seminars which visiting international mind gurus present from time to time.
Given this and because she is passionate about growing entrepreneurs across Africa, she decided to make this book available at R 27.50, the same average price as a 2l bottle of milk and a loaf of bread, or if you are a smoker an average packet of cigarettes. This way, no afr[iCAN] entrepreneur out there, wanting to do more with their life and business and wanting to contribute positively to society, can say that they can’t access the best-of-the-best in the way of business success philosophy teachings.
This book doesn’t contain your typical ‘business in a box’ type entrepreneurial material. You’re not going to read about SWOT activities or how to build your marketing plan for that matter. In fact, there’s nothing like that in this book. What this book does do, is to provide you with the components required for you, an afr[iCAN] entrepreneur, to discover your unique success blueprint. Enjoy, have fun, learn lots, become highly successful, share what you learn with others, always give generously, keep the positive changes and above all else, develop an attitude of gratitude.
Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.
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