by Staff Reporter on 25/06/12 at 6:19 pm
The annual Men’s Health and Women’s Health Sex Survey reveals what is really going on behind bedroom doors in South Africa. This year, many of the findings were refreshing, and some quite unexpected.
As Women’s Health editor, Kate Wilson, comments in her editor’s letter “Our readers are not one of the coy sectors of the reading public, they see sex for what it is – a healthy part of life.” Both audiences were extremely forthcoming with their intimate details.
Men’s Health Editor, Jason Brown, continues: “Once again the bumper Sex Issues expose some surprising and risqué secrets of South African’s sex lives. More than 1400 people shared their most intimate sexual experiences and attitudes to sex and together with our experts we were able to analyse the trends to provide readers with the most authoritative advice and insights.”
Some of the Sex Survey revelations include:
- Women want more! 43% say they are in the mood for it “whenever”.
- Women have become adventurous. 42% would like to try new things including costumes/role play, sex toys and watching porn together.
- Men want an emotional connection. 77% stated that this is the most important part of pleasing a partner and 41% say the worst mistake their partner can make is not communicating enough.
- The Cowgirl (woman on top) has replaced Missionary as the favourite position for both sexes.
- Men sneak around online. Only 46% of men consider online flirting to be cheating compared to 70% of women.
- No one really likes condoms. If they had a choice, 82% of men and 75% of women would prefer not to use condoms as they “don’t like the way they feel”.
- Booze rules. 49% of women and 45% of men admitted to using alcohol to enhance sex (11% of male respondents had used viagra).
- If given one free pass, most men said they could have sex with Scarlett Johansson…
Ideate asked Wilson whether these results denote a loosening of South African’s sexual morals? Wilson says “No. I think the idea of loose morals is a bit antiquated in the context of this audience.”
“South Africans are definitely more progressive in terms of their attitudes to sex than they were a decade ago, and our readers in particular seem to be more open to dialogues around sex, but I don’t think this has any bearing on morality, as such. We’re dealing with an audience who are educated, aspirational and focused on their health, so the assumption is that the majority will act responsibly when it comes to something like safe sex, for example, and that they won’t engage in activities they feel uncomfortable with.”
Wilson: “SA women more confident about their sexuality”
WIlson feels that SA women are definitely more confident about their sexuality and about asking for what they want.
In certain developed nations, such as Netherlands and the Scandinavian block, women’s sexuality tends to be very open and confident.
When asked whether she thought we’re starting to see a trend in this direction in South Africa, Wilson said: “Perhaps not to the same extent as in these countries. Certain women’s magazines in SA have definitely played a role in the sexual liberation of this audience, but it is still up to the individual to decide what they are comfortable with.”
“Nearly 40% of the women in our survey did say there were things they would like to try with their partner but are hesitant to bring up, which suggests we still have a way to go, but at least women are admitting that there ARE things they would like to explore.”
Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.