by Staff Reporter on 18/05/12 at 1:06 pm
South Africa’s biggest Thai Restaurant chain, Simply Asia (@simplyasia), launched a compelling new marketing drive in April and May entitled “Think Thai For A Change”. The campaign, conceptualized by Simply Asia’s partner agencies World Wide Creative (digital) and Bittersuite (TTL), is now leading to its climax with four online influencers competing for who can hold the biggest, best and most beautiful Thai banquet.
The hashtags #thinkthai and #simplyasia rang out in South Africa’s Twitter community on the last Friday of April as Simply Asia’s activation team delivered packages to online personalities across the country.
Each package consisted of a pizza box, but instead of the expected pizza the box contained a sumptuous Thai meal lovingly prepared by the authentic Thai chefs of Simply Asia. Targeted ambassadors included Dan Nash (right) of entertainment blog Bangers and Nash; popular Twitter personality Mike Sharman; digital strategist and former FHM model Robyn Hobson – and 2OceansVibe deejay and comedian Angel Blythe Campey who, upon receiving the package, tweeted “Honestly one of the best campaign launches I’ve seen. Nice one #SimplyAsia!”
Unique twist to each delivery
The drops were coordinated across Cape Town and Johannesburg, with a distinctive Thai flavour added to each delivery. Sharman was treated to a Thai head massage by a real Thai masseuse; whilst the other ambassadors were each surprised by a Simply Asia representative dressed in authentic Thai regalia who handed out gifts. Each hamper was uniquely personalized to the recipient.
The ‘Think Thai For A Change’ campaign also gives customers a chance to win delectable prizes, including a trip for two to Thailand, 6 Thai banquets and 100 meal vouchers.
All you have to do is ‘think Thai’, go to a Simply Asia outlet nearby (store locator here) and fill in a competition entry form.
The campaign coincides with the relaunch of Simply Asia’s website www.simplyasia.co.za, a responsive design created by digital marketing agency World Wide Creative, and Simply Asia’s nationwide marketing campaign to challenge the ‘fast food generation’ to #thinkthai, a tastier and healthier alternative to pizzas and burgers.
The launch of ‘Think Thai For A Change’ is aimed at growing Simply Asia’s community, and combines traditional and online media to build awareness about Thai Food, and in particular, Simply Asia’s fast growing presence across South Africa.
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