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SA Sports Illustrated February Issue Introduces 3 Different Covers

by on 24/01/12 at 9:25 am
1 comment

At Ideate we’re huge fans of rugby, and as a result we love SA Sports Illustrated. Over the past few years it has become an annual tradition for Sports Illustrated to devote its February edition almost entirely to Super Rugby, the southern hemisphere’s biggest and best-loved provincial rugby competition.

February 2012 is no different. This issue is dedicated to profiles of all 15 teams, analysis and game plans, statistical information and fixtures, as well as interviews with five leading players from the five South African franchises.

What we like about this issue though, is their cover strategy for 2012. To satisfy South African rugby fans’ passion for their teams, Sports Illustrated’s February issue features three different covers matching the headline cover star to the region in which he plays. The regional distribution sees Bulls captain Pierre Spies front and centre for magazines distributed in Gauteng and the north; Sharks popular prop Beast Mtawarira as the focal figure for magazines headed for KwaZulu-Natal and the coastal regions; and Stormers lock Andries Bekker taking centre stage for readers in the Western, Southern and Northern Cape.

This is a first in Sports Illustrated’s 25-year history. According to editor, Ami Kapilevich “the Super Rugby competition is so huge that we thought it deserved more than just one cover. It’s also a tip of the hat to some of the most special and eagerly anticipated players in the country at the moment – one from each franchise.”

Sports Illustrated’s February issue is on sale now so be sure to get your copy.

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

Tags: magazine, Marketing, Print Media, Sport

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One Response to “SA Sports Illustrated February Issue Introduces 3 Different Covers”

  1. Ami Kapilevich

    Jan 24th, 2012

    Sports covers are difficult enough to shoot when it’s just one guy. The logistics behind the February cover had our deputy editor, Jane Smith, weeping into her wine glass. We’re very chuffed with the result.

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