by Gareth Cotten on 20/12/11 at 7:30 am
Show your gratitude to your customers during the festive season. As much as it’s been a rough year for a number of businesses, the best way to put positive energy out there is be grateful for the customers that have supported you.
Do the same for those clients who did support you before, but have been lacking of late – wish them a great holiday season, and mention how you hope to see them again in the New Year.
If a hamper’s going to put too much strain on your marketing budget, even a hand-written note or card is a great way to keep in touch.
It’s the little gestures like this that help to keep you top-of-mind in your customers’ (or potential customers’) thoughts, and can go a long way to maintaining, and building, your business…
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. Gareth runs the coaching and consulting practice 'Good Advice'. Gareth is also the 'course convener' for the University of Cape Town (Law@Work) Start and Manage a Small Business course and the University of Cape Town Basics of Financial Management course. View more articles by Gareth Cotten.