Holiday Marketing Tip: Show Gratitude
by Gareth Cotten on 20/12/11 at 7:30 am
No comments
Show your gratitude to your customers during the festive season. As much as it’s been a rough year for a number of businesses, the best way to put positive energy out there is be grateful for the customers that have supported you.
Make up a small hamper, and send it on to your best/most regular clients, with a little note thanking them for their business.
Do the same for those clients who did support you before, but have been lacking of late – wish them a great holiday season, and mention how you hope to see them again in the New Year.
If a hamper’s going to put too much strain on your marketing budget, even a hand-written note or card is a great way to keep in touch.
It’s the little gestures like this that help to keep you top-of-mind in your customers’ (or potential customers’) thoughts, and can go a long way to maintaining, and building, your business…
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. Gareth runs the coaching and consulting practice 'Good Advice'. Gareth is also the 'course convener' for the University of Cape Town (Law@Work) Start and Manage a Small Business course and the University of Cape Town Basics of Financial Management course. View more articles by Gareth Cotten.
Tags: business, business advice, festive season, holiday, Marketing
