Is it feasible for a small business to spend money on traditional advertising?
by Tim Cruise on 03/09/10 at 11:46 am
1 comment
The short answer is – probably not. Traditional advertising channels are relatively expensive, and require significant investment to produce a reasonable return; the kind of money you’re talking about is usually way more than a small business could/should spend on advertising and marketing…
The long answer is – it depends.
It depends on a number of things;
- What market is the business in?
- What product/service is the business selling? Is it advertising sensitive?
- Does the product/service have a USP (unique selling proposition)?
- How much marketing/advertising spend does the business have available?
- What is the idea behind wanting to advertise – to create awareness, or to sell?
- Does the business have any ‘in-house’ marketing/advertising skills/expertise/contacts it can draw on?
Tim Cruise is the co-founder and co-owner of SMSWEB, a provider of school-to-parent communication solutions in South Africa. Tim is a Marketing expert and enthusiast who aims at making marketing fun. View more articles by Tim Cruise.
Tags: advertising, small business
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