Creating a Profitable Website for your Company
by Fred Roed on 25/08/10 at 12:47 pm
1 comment
The penny dropped about 7 years ago when I was talking to a crowd of business owners. I asked the question “How many of you have a company website?” Every single member in the audience put their hand up. I then asked “How many of you see value in your website?” Not one person moved.
I realized on that day that there was a big problem with this new frontier, the Wild West of the World Wide Web. Managers, after spending a lot of money for poorly planned website developments, were getting disgruntled with this new fangled technology. There was no return on investment, and little or no accountability.
These days the marketing industry seems to be enshrouded by smoke and mirrors. “Marketers are the new lawyers!” someone said to me recently, largely because the industry seems to be driven by hype and fear. New tools like Twitter and terms like “Augmented Reality” are bandied around breathlessly.
20 year old ‘gurus’ are leading the way, and large-scale strategy is being sold to corporations by the manager’s nephew whose sole business achievement has been to set up a few pages on Blogger.com.
It is important then, in this environment, to focus on creating profitable websites. A profitable website means that the website either increases revenue, saves money or builds your brand.
In the space of 7 articles I’ll take you through seven practical steps that will give you a basic framework to use as a reference while creating your new website. Step 1 is all about defining your objectives which I’ll be covering later this week. Watch this space.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Tags: profit, profitable websites
Related Articles
- Creating a Profitable Website for your Company: Step Three: Define Your Message
- Creating a Profitable Website for your Company: Step 6: Start Conversations Online
- Creating a Profitable Website for your Company: Step 7: Keep It Going!
- Creating a Profitable Website for your Company: Step Five: Identify Brand Ambassadors
- Creating a Profitable Website for your Company: Step Two: Identify Who You’re Talking To!
Themba
Sep 1st, 2010
I am starting a business not focusing on one direction but mainly on landscaping the others complementing its core. The others are waterfeatures, garden lighting, paving & garden edging. I will be creating a complete owns heaven.