The No. 1 Reason Entrepreneurs need LinkedIn
by Mike Saunders on 08/06/10 at 6:00 am
3 comments
The biggest asset that any entrepreneur has is the network of people they know. You can have the best product or service, but if your networks don’t have the strength to make your ideas fly they will not take off.
This is why social media has so many success stories about launching new businesses. Social media allows your network to find you in a faster and more direct fashion rather than you having to find ways to get into the offices of the right business people. Communicating your message on social media platforms enables your network to easily share your work with their networks. It is this ’sharing’ that often brings interested parties to the table. However most social media platforms still require people to share your content with their network.
This is why LinkedIn is so great. You can see the network that you business peers have. Being able to see your ‘extended network’ you can make strategic decisions about how to leverage your network to meet the right people to grow your business. What’s even better is that you can then ask for a recommendation referral over LinkedIn. In essence, you can take control over who your network promotes your business to.
The number one reason Entrepreneurs need LinkedIn? It helps you take control of your networks!!
Mike is the CEO of DigitLab, a digital marketing and social media agency, as well as Keynote Speaker and Social Media Coach at TomorrowToday. An internet strategy consultant by day, and blogger by night on www.mikesaunders.co.za, Mike is the guru on all things digital and provides training, presentations, and consulting on strategy, social media, social business, internet marketing, and the new world of work. View more articles by Mike Saunders.
Tags: entrepreneur, linkedin, networking, social media, social networking
Corinne
Jun 8th, 2010
Great post, Mike. A lot of entrepreneurs do not realize just how much social media and networking can benefit their company. LinkedIn has a certain advantage over Facebook and Twitter as well because it it specifically met for businesses and has a professional setup to it. Networking is key in today’s society both in terms of getting your name out there, getting people to recognize you, and developing positive relations with people in your field and in other fields.
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