The Biggest Evidence Bag in SA – The Drive Dry Campaign
by Yolandi Janse van Rensburg on 03/06/10 at 9:19 am
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I’m a huge fan of guerilla advertising campaigns and I sure think this campaign from Brandhouse was very successful.
The advert below is a perfect example of guerilla advertising campaigns that was executed in Cape Town last month. Its direct, effective and memorable and it’s called the Drive Dry campaign.
Now, the Drive Dry Campaign promotes Responsible Drinking. This smashing campaign featured cars placed inside giant evidence bags in parking areas outside popular nightspots. This specific one appeared at the BP in Green Point, Cape Town early May.
Drive Dry was launched three years ago and tries to invoke social responsibility from the public when it comes to driving while under the influence of alcohol.
Nicely done guys!
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 wheels and runs Autofemme, a blog about cars. Our Ideate sub-editor is also the Heavy Chef girl at World Wide Creative. You can follow her on Twitter @Yolandi_JvR View more articles by Yolandi Janse van Rensburg.
Tags: guerrilla advertising, Marketing
