Help this guy… he’s a little crazy
by Fred Roed on 25/01/10 at 9:21 am
1 comment
I’ve known Geoff Brink for around 20 years, and he’s one of my best mates in the world. Hence, I can say this with a significant amount of authority: Geoff is not a normal guy. It’s not a bad thing; in fact, I think it is his strong point. Most people who’ve ever spent some time with him have a ‘Geoff story’ – usually one that gets told and retold many times over many braais. Like when I took him to a party in Bishop’s Court and he taught some posh private school guys how to bush dive…a tree. Or when he jumped on the side of a tube train in London as it was taking off. Or when he climbed out of the car going 100 kms on a highway and started ‘road surfing’, tearing holes into the soles of his shoes.
So, when Geoff told me that he was cycling 17,000 km in aid of a good cause (and a little adventure), I was not surprised in the slightest. Check out “The Heart & Sole Tour” on the video below:
So, here’s the thing. Geoff needs you to get involved. He needs your help, not just to get him to Cape Town and help landmine victims, but also to make a noise about this trip. It’s a great cause, and one that Ideate is proud to get behind. Donate money, tell your friends, blog, tweet and send smoke signals. Do whatever you can to make this a trip to talk about.
Here’s the account for Geoff to make your donations to The Heart & Sole Tour:
Contact Geoff at geoffbrink [at] gmail.com and follow Geoff on Twitter here.
More about the trip here, or follow the nutter Durban journalist Fred Hatman’s blog as he trails Geoff on his journey (blog here and Twitter here)
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
fred hatman
Jan 25th, 2010
Thanks for this, Fred! You’ve got our boy in one here! One of a kind. One time! One tyre!