Thanks for your insight in this! A few very interesting points were made.

The trick is to be consistent without repeating yourself. Each online profile is supposed to connect us with different online communities in different ways, but this requires commitment to managing and updating each individually. Each online profile should be consistent with who the person or company is, and their ‘voice’, because a disjuncture across social networks can lead to disengagement from the person or the brand. But consistency doesn’t equal repetition. Each online profile is building a reputation amongst different groups, and simply duplicating from one network to another means that you’re not targeting your audience. There should be a distinction between your Facebook page and your LinkedIn profile for example, because these will be accessed by different groups of people. The whole point of connecting with others via social networks is interaction, and duplicating status updates is a one-sided conversation that makes no sense to the person on the other side.

Thanks for the comments.

I use twitter and Facebook in a similar fashion to Casie. Although I do have a few business specific projects that have a stronger presence on Facebook than on Twitter.

It all comes down to what you want to achieve.

Welcome to the fold

Personally, I use facebook for personal use and twitter for posting more professional based information. I highly doubt thing things I post on Twitter, my FB friends would be interested in.

As FeistyFemale mentioned, there are in fact cases where this works, but people need to take a better look to FIND out it will work before just doing it.

Till next time then

I am not suggesting all cases of intergration need customisation. Simply suggesting that in some circumstances (example outlined in the images) a lack of customisations shows a lack of understanding of the social media user.

Customisation should be considered in every campaign as it will increase relevancy and exposure. After all a syndicated campaign that posts custom updates to different social networks does not take up anymore additional time, if you are using the correct tools for your syndication.

I am happy to discuss this more over email should you wish to.

If you have a strategy that automates your updates and sends them to Facebook from your Twitter account – your content strategy which sets the parameters of tone and type of tweet/message should address this technicality. In other words: no tweet speak when integrated.

I do feel that articles should be written with pro’s and con’s in mind – truly outlining the opportunities and the pitfalls when implementing strategy.

Statements such as”technical but no marketing expertise” and “doomed to failure” on a subject that is one-sided make objectivity impossible.

I guess my strong and opinionated response to this article is based on the large amounts of misinformation and poor strategic thought on most social media related content. It makes the social media space questionable and ultimately makes a good marketer’s job tough – addressing an executive board/business owner with fragmented knowledge that they gain from an article like this is but one of the challenges they face.