The Emergence of Convenience
by Bruce Wade on 14/12/09 at 12:30 pm
1 comment
As time gets relatively shorter and our lives get fuller we have no option but to get more efficient in what we do and how we do it. This is translated into looking for better convenience in all aspects of our personal supply chain. We need to cut out unnecessary clutter, travel and admin to become mean fighting machines.
Convenience is what businesses need to offer as one of their high level benefits to any product going into 2010. Whether you sell cars, milk or build houses, convenience is in huge demand. We do not want to wait, or stand in queues, to fill out forms or be put on hold. Our time is short and we need it all now, when we want it.
This may sound a bit obnoxious to some, but this is defiantly the way people are thinking and looking for products and services when they shop around. Here are some of my wishful predictions for 2010 in the convenience arena:
- Fast food becomes healthy and fast
- Better, cheaper parking facilities at shopping centers
- E-commerce gets to an acceptable usable mobile platform
- Spam and unsolicited marketing dies
- Airports work as they should, short queues, no lost baggage, on time flights
- Construction industry do what they say and show up on time, all the time
- Call centers answer their phones and provide actual assistance (in English)
- Bandwidth becomes an issue we do not need to talk about
- Road works and traffic find some mutual way of working together
- Banks begin to see us as the customer
- Government supports small businesses with more than lip service
- And my personal request: we begin to see and treat others as real people
Any more to add to the list? Feel free to use our convenient comments form below.
Bruce Wade is a survivor of the corporate and NGO world, author, speaker, business owner and entrepreneur, Bruce now runs the Entrepreneur Incubator; a member based organisation dedicated to serving those in the trenches of business through coaching, mentoring and leadership education. View more articles by Bruce Wade.
Tags: 2010
Bruce Wade
Dec 15th, 2009
I have thought of one more: cans that can keep cold for longer so my beer, I mean my coke will stay colder for longer. That is real convenience.