The effect of the recession on Christmas spending
by Andrew on 23/11/09 at 7:30 am
2 comments
For retailers this time of year is a major source of income, often floating the business for the rest of the year. With consumer spending down, what can be done to maintain profitability? Try using Google Insights as free market research.
For example, have a look at the historical searches for the phrase “homemade Christmas gifts”:
Notice how during the golden years pre-2008 homemade Christmas gifts were on the decline, but post-recession there has been a resurgence. Can your business provide the tools required for homemade gifts?
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew.
Lee
Nov 23rd, 2009
It’s EFFECT not AFFECT – sorry to be so pedantic, but please enough ‘American’ already!
Andrew
Nov 23rd, 2009
@Lee – thanks for the heads-up, and please don’t apologise. I’ve never managed to get my a’s and e’s right, and most spell-checkers don’t help out. I’ve made the change.