Comments on: Business Lingo Explained – ORM

By: Online Reputation Management: What is it, and why should you care? | Ideate

Mon, 07 Dec 2009 11:28:04 +0000

[...] Business lingo explained [...]

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By: Tim

Tim — Tue, 10 Nov 2009 08:27:32 +0000

Hi Yolandi,

Great post and many thanks for including BrandsEye.

BrandsEye has been updated to change the way we do things slightly. It’s now a 4 stage process:
- Monitor: Monitor the conversation, find all the conversations and use this as the basis of all further steps.
- Measure: Use your ORM tool to measure campaign/marketing/comms successes and provide a means of benchmarking them
- Manage: Engage with the conversation or respond with a tactical campaign to communicate with your public
- Maximise: Identify what works and what your publics do/don’t want then modify both your strategy and tactical implementation to maximise value in both the short and long-term.

Thanks again and looking forward to seeing how ORM grows!

Tim
@timshier
@brandseye