The best client brief ever
by Shane on 05/11/09 at 8:53 am
1 comment
Here is a letter from Mick Jagger briefing Andy Warhol for their new hits album cover. It doesn’t get better than this.
(via Swissmiss)
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Tags: Mick Jagger
Mike Saunders
Jan 14th, 2010
This is fantastic!
I would love client briefs like this more often. Short and to the point but includes complete trust in the professional the brief is sent to.
Retweeting this now!