The 2009 90-day Challenge 3
by Bruce Wade on 26/10/09 at 6:30 am
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With only 70 days left in 2009 we look at the third of the 90 day challenge projects; Web Marketing. The world is all a buzz with web marketing but very few actually understand it and even less use it to its full potential. Over the next 10 days we challenge you to begin this process to create or update a marketing strategy for your business that involves using the web or social media as it is commonly called.
Here are some steps to follow:
- Begin your strategy by mapping out the attributes of your products or services together with your business. Make sure these are well represented on your business website and blog by detailing the benefits before the features.
- Create or update personal profiles on networking platforms such as LinkedIn, Facebook and Twitter
- Make sure you can capture visitors info from your website and blog
- Create pages and groups that represent your business or brand and invite others to them, this is not selling, just making building networks.
- Share information within your network in forms of discussions, infotorials and questions. Follow up on all replies and comments.
- Begin to expand your network by using other platforms that may be appropriate. The list is huge so choose carefully for appropriate sector and location footprints.
- Visit and update your profiles and posts on a regular basis. At least twice a week to start with.
- Learn to use Pin.net and Social Oomph to make your life easier for automated updates and redistribution of posts.
Finally do not get lost in the social media world. Keep to your original strategy and plans. Keep it simple, easy to update and follow. As you see your network build so will your referrals and qualified leads.
You have 10 days to start this process. Any issues, additions or queries, let us know.
Have fun.
Bruce Wade is a survivor of the corporate and NGO world, author, speaker, business owner and entrepreneur, Bruce now runs the Entrepreneur Incubator; a member based organisation dedicated to serving those in the trenches of business through coaching, mentoring and leadership education. View more articles by Bruce Wade.
Tags: 90 day challenge, social media, Twitter, Web marketing
