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The 2009 90 day Challenge 1

by Bruce Wade on 05/10/09 at 6:00 am
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The first of the 90 day challenge projects is Product Distinction. We hear a lot about the Blue Ocean Strategy or the escape from the Commodity Trap and becoming immune to the opposition. A lot of businesses worldwide are retooling and focusing their future into an area that is free from competition and issues of price and margin wars.

The first step in this process is to make your product unique in design, presentation, benefits or features. Each of these will move it into a class of its own. How? List all the attributes of your product and then subject them to the following test:

1. Which attributes can be reduced to well below industry standards with out compromising the product?
2. Which attributes can be eliminated in exposure and marketing because they are taken for granted as industry norms?
3. Which attributes should be raised to well above industry standards to help your product stand tall?
4. Which attributes can be created and introduced as unique that the current market does not offer?

An interesting exercise that should bring out the creative energy.

Let us know what you come up with or the issues you uncover.

Bruce Wade is a survivor of the corporate and NGO world, author, speaker, business owner and entrepreneur, Bruce now runs the Entrepreneur Incubator; a member based organisation dedicated to serving those in the trenches of business through coaching, mentoring and leadership education. View more articles by Bruce Wade.

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