New term in tourism marketing: Ninja Marketing
by Fred Roed on 29/09/09 at 9:35 am
2 comments
We at World Wide Creative have a number of property clients, both in Europe and in Africa. It’s a tough market to make inroads on the internet since there is so much competition out there. Agency brains trusts now have to come up with creative and innovative ways to make their campaigns stick.
So check this out: A Cape-based property company have used one of the most trust-worthy and reliable forms of marketing known to man. Ninjas.
It appears the company, Cape Realty, have employed the services of two cat-like craftsmen to move in and out the Atlantic Seaboard, investigating the prime properties on offer to visitors to South Africa.
The two ninjas have now got their own Facebook fan page, with 2 videos unleashed on an unsuspecting public over the past 2 weeks. Here’s the first, where we meet the two protaganists: Chow’ing Chop Suey and Ka-Wa-Sa-Ki.
Here’s the second video, featuring another beautiful property, multiples rolls and kicks, kids and a hot girl in a bikini.
Some unbelievable moves from our two mysterious strangers. More to come from the Property Ninjas – right here on Ideate. Keep your browser pointed firmly on our page and we’ll update you on more Ninja madness in due course.
In the meantime, follow the ninjas on Twitter here.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Tags: Marketing, viral advertising
JBagley
Sep 29th, 2009
Really digging the Ninjas – wonder when someone will spot them and upload a pic to Twitter?
Rudolf
Sep 29th, 2009
Cool! Very funny!