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	<title>Comments on: The Heavy Chef’s 5 Point Guide to Branding: Point 1</title>
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	<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/</link>
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		<title>By: The Heavy Chef’s Guide to Branding: Point 5&#160;&#124;&#160;Ideate</title>
		<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/comment-page-1/#comment-68240</link>
		<dc:creator>The Heavy Chef’s Guide to Branding: Point 5&#160;&#124;&#160;Ideate</dc:creator>
		<pubDate>Fri, 02 Oct 2009 09:10:44 +0000</pubDate>
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		<description>[...] is a follow on from Heavy Chef Guide to Branding Point 1 (Understanding branding), Point 2 (Define your message), Point 3 (Brand consistency and pervasiveness), and Point 4 [...]</description>
		<content:encoded><![CDATA[<p>[...] is a follow on from Heavy Chef Guide to Branding Point 1 (Understanding branding), Point 2 (Define your message), Point 3 (Brand consistency and pervasiveness), and Point 4 [...]</p>
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		<title>By: The Heavy Chef&#8217;s Guide to Branding: Point 4&#160;&#124;&#160;Ideate</title>
		<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/comment-page-1/#comment-68108</link>
		<dc:creator>The Heavy Chef&#8217;s Guide to Branding: Point 4&#160;&#124;&#160;Ideate</dc:creator>
		<pubDate>Mon, 28 Sep 2009 08:41:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=2958#comment-68108</guid>
		<description>[...] is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing [...]</p>
]]></content:encoded>
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		<title>By: The Heavy Chef’s 5 Point Guide to Branding: Point 3&#160;&#124;&#160;Ideate</title>
		<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/comment-page-1/#comment-67677</link>
		<dc:creator>The Heavy Chef’s 5 Point Guide to Branding: Point 3&#160;&#124;&#160;Ideate</dc:creator>
		<pubDate>Fri, 11 Sep 2009 14:46:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=2958#comment-67677</guid>
		<description>[...] is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The [...]</description>
		<content:encoded><![CDATA[<p>[...] is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The [...]</p>
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		<title>By: How To Guide to Social Media for the Wine Industry &#8212; Ideate &#8211; Small Business in South Africa</title>
		<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/comment-page-1/#comment-67634</link>
		<dc:creator>How To Guide to Social Media for the Wine Industry &#8212; Ideate &#8211; Small Business in South Africa</dc:creator>
		<pubDate>Fri, 04 Sep 2009 12:45:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=2958#comment-67634</guid>
		<description>[...] to the wine industry. Without going to detail, we&#8217;ll be covering the basics of blogging, digital brand basics, how it works and how it&#8217;s been effective in the [...]</description>
		<content:encoded><![CDATA[<p>[...] to the wine industry. Without going to detail, we&#8217;ll be covering the basics of blogging, digital brand basics, how it works and how it&#8217;s been effective in the [...]</p>
]]></content:encoded>
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		<title>By: The Heavy Chef’s 5 Point Guide to Branding: Point 2 &#8212; Ideate &#8211; Small Business in South Africa</title>
		<link>http://www.ideate.co.za/2009/08/25/the-heavy-chef%e2%80%99s-5-point-guide-to-branding-point-1/comment-page-1/#comment-67618</link>
		<dc:creator>The Heavy Chef’s 5 Point Guide to Branding: Point 2 &#8212; Ideate &#8211; Small Business in South Africa</dc:creator>
		<pubDate>Fri, 28 Aug 2009 14:58:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=2958#comment-67618</guid>
		<description>[...] This is the second instalment of a 5 point branding series, exclusive to Ideate, where we&#8217;re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 here] [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the second instalment of a 5 point branding series, exclusive to Ideate, where we&#8217;re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 here] [...]</p>
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