Tyskie: Interactive Ad
by Shane on 14/08/09 at 12:51 pm
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The idea of this Ad is to promote Tyskie Beer among young people in a more involving way. they installed “Beer Mug Stickers” behind door handles of restaurants, pubs, shops etc. When people open the door they can easily imagine themselves drinking beer.
Nice vibe.
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Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Tags: advertising, beer, guerrilla marketing
