SpringLeap, YDE and AAA get together
by Fred Roed on 27/03/09 at 1:19 pm
2 comments
ot this in my inbox today, and since we’re huge fans of SpringLeap we’re stoked for Eric, Eyan and the boys.
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Students are ready to explode their creative talents in an exclusive marketing and design competition, The Pure Imagination Campaign initiated by Springleap.com, AAA School of Advertising and DEA (Drug Education Agency), where two high school learners in Cape Town or Johannesburg may each win a three year bursary to AAA School of Advertising.
Paul Simon, director of springleap.com, founder of YDE is presenting the Pure Imagination campaign to all grade 10, 11 and 12 learners in Johannesburg and Cape Town. The competition requires a team of two students- one designer and one marketer- to create and market a T-shirt design that makes use of their pure imagination. The team’s design which receives the most votes will receive a three year bursary each.
The campaigns aim is to highlight the cause of the DEA (Drug Education Agency) which is to educate schools on the dangers of drug experimentation and to provide students with an alternative lifestyle that is healthy, drug free and focused on their future.
The design submissions close April 27, 2009. The voting polls are open on the springleap website from the 11th of May 2009 until the 11th of June 2009 and the winning team will be announced June 26, 2009.
‘Fabulous trends empowering youth in South Africa are rarely established and imperatives such as nurturing youth and building their futures is disregarded. Therefore Pure Imagination is initiated to give hope and prosperity to youth’ say’s Bradleigh Goring, DEA Project Manager.
More information on how to enter the Pure Imagination Campaign please visit www.springleap.com.
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- it sounds huge, well done guys.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Tags: advertising

Eric Edelstein aka Tshirt Fan
Mar 30th, 2009
yeah. we’re pretty stoked! TWO 3 year bursary’s to AAA is going to make 2 people VERY happy!!!!
Dalene
Apr 7th, 2009
Totally awesome opportunity! I know loads of young creative minds would give their right arm for a chance to study at AAA!