Being the best in the world
by Andrew Smith on 11/02/09 at 4:30 pm
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South Africans have a desire to be the best in the world at whatever they do (hats off to our Springboks and Proteas), and our business people are no different. Here is some sound advice from Seth Godin on how to achieve that:
The secret to being the best in the world is to make the ‘world’ smaller.
Alan Scott was the best community-focused artisan pizza oven builder in the world. A niche that didn’t exist before he got there, but one that spread, that engaged people, that created a tribe and that supported him.
Alan was passionate about his craft and wasn’t shy about sharing it. He trained others, turned it into a movement.
It’s entirely possible that you will choose a niche that’s too small. It’s much more likely you’ll shoot for something too big and become overwhelmed. When in doubt, overwhelm a small niche.
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew Smith.
