Comments on: Obama and the end of Power? http://www.ideate.co.za/2008/11/05/obama-and-the-end-of-power/ Business resources, tips, success stories, interviews and business ideas Fri, 10 Feb 2012 22:19:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Voices without Votes » Social Media and The Making of the President http://www.ideate.co.za/2008/11/05/obama-and-the-end-of-power/comment-page-1/#comment-67789 Voices without Votes » Social Media and The Making of the President Wed, 16 Sep 2009 17:53:26 +0000 http://www.ideate.co.za/?p=1578#comment-67789 [...] Marc Rogatschnig writes in the South African site Ideate covering small business issues that “the politics of power may be disappearing right before our eyes.” Obama has secured the most financial support ever in a US presidential campaign and has mobilized over 2 million facebook members to his profile. He has leveraged social media and relied almost entirely on the networks of supporters across the country to mobilize the population. He couldn’t have done that by giving each small support base a daily pep talk; he could only have done that by engaging high energy followship through trusting relationships! [...] [...] Marc Rogatschnig writes in the South African site Ideate covering small business issues that “the politics of power may be disappearing right before our eyes.” Obama has secured the most financial support ever in a US presidential campaign and has mobilized over 2 million facebook members to his profile. He has leveraged social media and relied almost entirely on the networks of supporters across the country to mobilize the population. He couldn’t have done that by giving each small support base a daily pep talk; he could only have done that by engaging high energy followship through trusting relationships! [...]

]]> By: Fred http://www.ideate.co.za/2008/11/05/obama-and-the-end-of-power/comment-page-1/#comment-66963 Fred Thu, 06 Nov 2008 14:12:08 +0000 http://www.ideate.co.za/?p=1578#comment-66963 Yes I do! I really dig the guy, and I'm well stoked he won - especially since I use his stuff in marketing presentations :) Where it's going to get really challenging is the sheer magnitude of the challenge. He's inheriting 2 major international wars, global negativity towards his country, the worst recession in 80 years and something like a 700 billion dollar deficit (accuracy on that last factoid is sketchy). Yes I do!

I really dig the guy, and I’m well stoked he won – especially since I use his stuff in marketing presentations :)

Where it’s going to get really challenging is the sheer magnitude of the challenge. He’s inheriting 2 major international wars, global negativity towards his country, the worst recession in 80 years and something like a 700 billion dollar deficit (accuracy on that last factoid is sketchy).

]]> By: Marc Rogatschnig http://www.ideate.co.za/2008/11/05/obama-and-the-end-of-power/comment-page-1/#comment-66962 Marc Rogatschnig Thu, 06 Nov 2008 13:19:06 +0000 http://www.ideate.co.za/?p=1578#comment-66962 Thanks Fred. Delivery is his next 'steep'challenge, but his style of leadership has created a more realistic sense of what is possible. He has engendered a meaningful reflection within people and that, i believe, has created more realistic expectations and support from the general world population. Do you get that sense too? Thanks Fred. Delivery is his next ’steep’challenge, but his style of leadership has created a more realistic sense of what is possible. He has engendered a meaningful reflection within people and that, i believe, has created more realistic expectations and support from the general world population. Do you get that sense too?

]]> By: Fred http://www.ideate.co.za/2008/11/05/obama-and-the-end-of-power/comment-page-1/#comment-66961 Fred Thu, 06 Nov 2008 11:39:31 +0000 http://www.ideate.co.za/?p=1578#comment-66961 Fantastic article Marc. One thing that strikes me about Obama is his brilliant ability in personal branding. He has been consistent and pervasive, his 'brand positioning' has been spot on in differentiating himself from the opposition, and his provision of solutions within his message has been outstanding. Now, the big question is (this is where many marketing and branding campaigns fall flat) is his ability to deliver on the very big promises contained within the message he's conveyed. Fantastic article Marc. One thing that strikes me about Obama is his brilliant ability in personal branding. He has been consistent and pervasive, his ‘brand positioning’ has been spot on in differentiating himself from the opposition, and his provision of solutions within his message has been outstanding.

Now, the big question is (this is where many marketing and branding campaigns fall flat) is his ability to deliver on the very big promises contained within the message he’s conveyed.

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