PR for small businesses (with Ideate special offer thrown in)
by Fred Roed on 24/10/08 at 7:00 am
5 comments
The Ideate crew members are all huge fans of PR (see Andrew’s Magnum Opus on the topic here). PR presents a massively affordable alternative to regular advertising, and is in most cases a great way to get your name ‘out there’.
So it is with great interest that we are looking at the ‘PR Success Strategies For Your Business’ conference being held at the Waterfront in Cape Town on 20 Nov.
I spoke to Robynn from Encyclomedia who is overseeing the event preparation and Robynn has informed us that there is an early bird special that is still running (it ends 3 Nov).If you’re in Cape Town, I strongly recommend this for anyone who’s running a small or medium-size business: awesome tools and techniques to learn, great speakers and a pretty damn good rate (R2500 for the full day).
Book giveaway, yeeha!
Robynn was stoked that I’m writing this article, so she has offered, only to Ideate readers, five copies of an excellent book called “A Perfect Press Release – Or Not?” by Jennigay Coetzer, worth R250. It’s an excellent book for anyone wanting to learn how to write the perfect press release and to better understand the PR process.
So, all you have to do is sign up for the event (click here to go to the registration form) and quote ‘Ideate’ in the ‘Leave a note’ section. Robynn has promised 5 copies to the first 5 delegates who sign up.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Tags: advertising
Robynn Burls
Oct 24th, 2008
Hi Fred
Thanks so much for this great article. I’m looking forward to meeting fellow Ideate readers at the conference.
Thanks,
Robynn
Eve Dmochowska
Oct 24th, 2008
Heads up…your link to “great speakers” is broken …
Fred
Oct 24th, 2008
No problem – I remember chatting to you about this at the Heavy Chef and I’m stoked that it’s all coming together.
This is a valuable service you’re offering for small business owners: teaching them PR is like giving them a match to light a marketing fire. It’s hugely pervasive, yet amazingly cost-effective.
Fred
Oct 24th, 2008
Thanks Eve, not sure why – it seems to be working now.
Robynn Burls
Oct 24th, 2008
Thanks Fred.
Yes, PR is such a cost-effective way to get exposure for a business. With the current economic troubles, it’s going to be even more important to learn these PR strategies to keep business flourishing on a small marketing budget.