Go Green to Sell
by Andrew Smith on 23/10/08 at 1:51 pm
1 comment
While drooling over the latest MacBooks I noticed the “Environment” tab on the Apple website:
Nothing happens by mistake on Apple.com, so they are betting that the environmental qualities of the new MacBooks are a bigger selling point than the Tech Specs (which appears after the Environment tab).
Here is the green page:
They boast about dangerous stuff that isn’t in the MacBook (Arsenic, Mercury, PVC), that manufacturing uses recycled materials, that the packaging is smaller and lighter to ship around the world, and they claim impressive energy efficiency for when you’re plugged in to the mains.
Does your website have an Environment tab? Have you genuinely made changes to your manufacturing, offices or your products that you can boast about?
It is sometimes said that South African consumers don’t care about the environment because we’re too busy worrying about running water and basic health. However, we have to remember that our country is made up of 1st and 3rd world groups, and 1st world South Africans are totally plugged in to the rest of the world. Before arriving on your website they were probably browsing Apple.com, and now they expect you to go green as well.
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew Smith.
Tags: Apple
Jon
Oct 30th, 2008
I would say the green thing is so out of control and the ‘greenies’ are perhaps ranked above Osama as some of the most intolerable folk on the earth.
So i reckon they’d buy anything at a good premium if they could feel good about it. It’s a good point, meet your clients where they’re at.