Electric Car and Brand South Africa
by Fred Roed on 02/10/08 at 8:00 am
3 comments
In case you’re living in a hole (or don’t subscribe to Muti), South Africa launched its first production model electric car yesterday. I’m pretty excited about it, since it looks gorgeous and is bang on target for relevance in today’s market.
What I’m really excited about, however, is what it can do for Brand South Africa. Lord alone knows how much flack Brand SA has received over the past decade, and we could do with a sprightly boost.
Check it out here and watch the video here.
I’m chanting, praying and doing a Bushman rain dance in the hope that:
- the car doesn’t fall apart in trials
- it’s priced reasonably
Your thoughts?
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Barefoot Billionaire (BB)
Oct 4th, 2008
I see today’s Weekend Argus estimates the retail price at R200 000. Seems like a bargain for a family car that’s bound to draw loads of attention…
Fred
Oct 5th, 2008
Yup I saw that too – it’s looking good. Now I’m really interested to see the marketing strategy to rolling this little beauty out.
Part of their stated intention is to be globally competitive. Now that is a tough assignment!
sanele
Dec 2nd, 2011
why dont we make a car that moves with magnets,electro magnets.i have a brilliant idea.