by Fred Roed on 08/09/08 at 11:27 am
Check out this post, ‘Cape Town breeds Entrepreneurs‘, that appeared in Fin24 on the weekend.
The Global Entrepreneurship Monitor’s research findings over the past five years show that the percentage of people between the ages of 18 and 64 in Cape Town who pursue new business are 190% above the national average.
I think this is something we’ve known for a while, (you pick it up when hanging out at CaffeNeo or Origin Roasting on any given weekday), but why is Cape Town such a breeding ground for entrepreneurship? Here are some of my reasons…
Capetonians don’t like working in offices. When you’re surrounded by restaurants, coffee shops, beaches, wine farms etc. who wants to work in a cubicle?
Cape Town is big on coffee. Coffee fuels the creative mind. The creative mind fuels entrepreneurship.
A large proportion of Capetonians are unemployable. Joburgers will agree on this. Try telling a Capetonian what to do, and he’ll either ignore you, stare at you blankly (while thinking about women / beach / surf / Nintendo), or laugh at you.
Capetonians are resourceful. There are no commodities here to mine or farm. Services are big down here, so ‘making a plan’ is part of our heritage.
Capetonians are competitive. When outsiders arrive in Cape Town, they soon find out that there is a whole social order here. You don’t just get accepted into the mix, you’ve got to prove yourself. Wrong or right, this fuels a level of achievement that pushes people to make things happen.*
*Too bad this doesn’t translate to our rugby anymore.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.