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Business confidence hits 5 year low


by Fred Roed on 04/09/08 at 4:49 pm
4 comments


Eish…  headline today:

South Africa’s business confidence index (BCI) fell to a five-year low of 90,5 in August from 92,8 in July as weaker local and global economic activity weighed on sentiment, a survey showed on Thursday.

The South African Chamber of Commerce and Industry (SACCI) said the economic climate in South Africa remained “brittle” and the decline showed that the slight pick-up in the BCI in July did not mark a turnaround in confidence.

Who’s feeling this? Being in small business, we’re supposed to be most susceptible. Time to tighten up, think smart, and convince people NOT to cut their marketing budgets.

[From M&G]

Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.

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4 Responses to “Business confidence hits 5 year low”

  1. Wanda

    Sep 5th, 2008

    Some good news on a Friday Fred (hee hee). We are busy and have our most successful year this year in almost 10 years in business. Whilst it’s good to be aware, it’s important not be effected or influenced and that starts with each of us individually, then is spreads to our teams and our businesses! Remember that it is sentiment that drives the economy – now absorb that.

  2. Fred

    Sep 5th, 2008

    You’re absolutely right Wanda.

    It is really about sentiment – we were talking about it at World Wide Creative, and we’ve had 6 out 8 months where we’ve had highest turnover months ever, this year.

    In reality, times like these are when opportunity knocks loudest.

  3. Naeem

    Sep 5th, 2008

    I posted something along these lines on my blog a few weeks ago.

    Generally Online stores seem to be continuing their upward pace and most have show steady growth. (http://tinyurl.com/676xgr – editor feel free to delete if its infringing)

    Its the traditional brick n mortar businesses that are declining and stagnating

    ps. this coming from a SMME point of view

  4. [...] …well not quite, but we need some positive sentiment after that article from last week. [...]

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