Social Media Brings Medical Insurance Giant to its Knees
by Fred Roed on 21/08/08 at 7:00 am
5 comments
…well not yet, but it would be cool if our blogs did have real influence.
I read an article on Joblog yesterday about Discovery Health’s sales team on the way to the Olympics. Scary stuff. I’m a member of Discovery and it makes me doubt the authenticity of their sales pitch.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
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Tags: insurance companies
Don
Aug 21st, 2008
Fingers crossed!
Chris
Aug 21st, 2008
Ah yes, I blogged about their bad security today as well.
http://blog.ainslie.co.za/?p=31
Barefoot Billionaire
Aug 21st, 2008
Don’t get me started on the medical insurance industry. Can’t live without their products, though (excuse the pun). Nevermind the infuriating overpaid sales team, why are they keeping us dependent on intermediaries by making these products so bloody complicated?
Anyway, I’m attending a full-day workshop (open to public) at CTICC on medical insurance vs medical aids vs income protection blah blah blah on Monday to educate myself a bit…
Pierre
Aug 22nd, 2008
Chris, I would like to assure you that the Discovery website is 100% secure. I have attempted to comment on your blog posting, but as your comments facilty is moderated my comment is not appearing as of yet. I’ll be happy to discuss this with you so leave me your contact details or post a reply and I’ll get in contact with you.
Venu Poonsamy
Aug 25th, 2008
Just read the article on JoBlog now and WOW!!
I always thought I was all alone in my discontent with Discovery but now I know. I hope this story snowballs into something significant. I would like to know where they get all that money for sponsorships and staff trips (to Beijing nogal!) and how they manage to diversify into the financial sector. You either look after peoples health or their money – they need to decide.