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	<title>Comments on: How PR can make you millions! A real-life case-study.</title>
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	<description>Business resources, tips, success stories, interviews and business ideas</description>
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		<title>By: Ideate&#8217;s Top 10 Predictions for Small Business in 2009 &#8212; Ideate &#8211; Small Business in South Africa</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-67614</link>
		<dc:creator>Ideate&#8217;s Top 10 Predictions for Small Business in 2009 &#8212; Ideate &#8211; Small Business in South Africa</dc:creator>
		<pubDate>Fri, 28 Aug 2009 14:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-67614</guid>
		<description>[...] business will embrace cost effective noise-generating techniques including PR (agencies as well as DIY), email marketing, events, brand ambassadors, networking groups and PPC [...]</description>
		<content:encoded><![CDATA[<p>[...] business will embrace cost effective noise-generating techniques including PR (agencies as well as DIY), email marketing, events, brand ambassadors, networking groups and PPC [...]</p>
]]></content:encoded>
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		<title>By: Ideate - Small Business in South Africa</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66917</link>
		<dc:creator>Ideate - Small Business in South Africa</dc:creator>
		<pubDate>Fri, 24 Oct 2008 09:16:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66917</guid>
		<description>[...] Ideate crew members are all huge fans of PR (see Andrew&#8217;s Magnum Opus on the topic here). PR presents a massively affordable alternative to regular advertising, and is in most cases a [...]</description>
		<content:encoded><![CDATA[<p>[...] Ideate crew members are all huge fans of PR (see Andrew&#8217;s Magnum Opus on the topic here). PR presents a massively affordable alternative to regular advertising, and is in most cases a [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Ideate - Small Business in South Africa</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66849</link>
		<dc:creator>Ideate - Small Business in South Africa</dc:creator>
		<pubDate>Tue, 30 Sep 2008 08:07:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66849</guid>
		<description>[...] adopted a strategy of PR (click here to read the story) for credibility, and free delivery to lower the barrier and spur [...]</description>
		<content:encoded><![CDATA[<p>[...] adopted a strategy of PR (click here to read the story) for credibility, and free delivery to lower the barrier and spur [...]</p>
]]></content:encoded>
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	<item>
		<title>By: How PR works (a case study)</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66582</link>
		<dc:creator>How PR works (a case study)</dc:creator>
		<pubDate>Thu, 19 Jun 2008 06:02:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66582</guid>
		<description>[...] How PR can make you millions! A real life case study. [...]</description>
		<content:encoded><![CDATA[<p>[...] How PR can make you millions! A real life case study. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PR case study on Yuppy Chef &#171; Atmosphere Blog</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66560</link>
		<dc:creator>PR case study on Yuppy Chef &#171; Atmosphere Blog</dc:creator>
		<pubDate>Mon, 02 Jun 2008 05:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66560</guid>
		<description>[...] How PR can make you millions! A real life case study. [...]</description>
		<content:encoded><![CDATA[<p>[...] How PR can make you millions! A real life case study. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Vinny</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66547</link>
		<dc:creator>Vinny</dc:creator>
		<pubDate>Sun, 25 May 2008 14:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66547</guid>
		<description>Hi
Gr8 article.
Can u plz send me an email address or contact info for this PR firm.</description>
		<content:encoded><![CDATA[<p>Hi<br />
Gr8 article.<br />
Can u plz send me an email address or contact info for this PR firm.</p>
]]></content:encoded>
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	<item>
		<title>By: Chris M</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66541</link>
		<dc:creator>Chris M</dc:creator>
		<pubDate>Mon, 19 May 2008 18:17:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66541</guid>
		<description>Fantastic article and I definitely can relate to the PR driving traffic, but not converting sales - It&#039;s lovely to read that other people have been through similar experiences!

All the best for the future!</description>
		<content:encoded><![CDATA[<p>Fantastic article and I definitely can relate to the PR driving traffic, but not converting sales &#8211; It&#8217;s lovely to read that other people have been through similar experiences!</p>
<p>All the best for the future!</p>
]]></content:encoded>
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	<item>
		<title>By: Joey da Silva</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66540</link>
		<dc:creator>Joey da Silva</dc:creator>
		<pubDate>Mon, 19 May 2008 12:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66540</guid>
		<description>Great post Andrew - nice for the online world to understand what PR can bring to the party!</description>
		<content:encoded><![CDATA[<p>Great post Andrew &#8211; nice for the online world to understand what PR can bring to the party!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eve Dmochowska</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66539</link>
		<dc:creator>Eve Dmochowska</dc:creator>
		<pubDate>Mon, 19 May 2008 11:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66539</guid>
		<description>Great article. 

I must confess, that the very few times I have hired a PR firm, I pulled the plug well before I could capitalise on all their work. Now I realise that that was rather stupid.</description>
		<content:encoded><![CDATA[<p>Great article. </p>
<p>I must confess, that the very few times I have hired a PR firm, I pulled the plug well before I could capitalise on all their work. Now I realise that that was rather stupid.</p>
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	<item>
		<title>By: Andrew Smith</title>
		<link>http://www.ideate.co.za/2008/05/14/how-pr-can-make-you-millions-a-real-life-case-study/comment-page-1/#comment-66535</link>
		<dc:creator>Andrew Smith</dc:creator>
		<pubDate>Thu, 15 May 2008 17:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideate.co.za/?p=866#comment-66535</guid>
		<description>@Jonno the big &quot;hump&quot; was Christmas 2007. It&#039;s definitely the season for retailers to be merry!</description>
		<content:encoded><![CDATA[<p>@Jonno the big &#8220;hump&#8221; was Christmas 2007. It&#8217;s definitely the season for retailers to be merry!</p>
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