Richard Branson signs up to write for Ideate.co.za
by Fred Roed on 01/04/08 at 8:30 am
11 comments
[UPDATE 4 April 2008: Just so there's no confusion, this was an April's Fool Joke!]
SCOOP: As some of our loyal readers know, we’ve been looking for guest writers on specific topics. In the past few months, we’ve been priveleged to host the scribblings of such luminaries as Cherryflava.com’s Jon Cherry, PeopleWise’s Claire Stewart and Vida e Caffe co-founder, Rui Esteves.
Well, now we’re delighted to announce that none other than Sir Richard Branson will post some virgin musings in his first attempt at blogging in Africa.
Virgin are expanding their business operations throughout Africa, and part of Branson’s ground strategy is to target social media sites that represent the ‘African experience’. We’re honoured that Ideate, amongst others, has been chosen to act as a vital cog in Virgin’s marketing communications mix.
Sir Richard’s spokesperson in Cape Town, Juan McEnroe, says this: ‘Ideate has long been fighting the good fight for commerce in the southern part of the continent, and we see your team as a young, vibrant community that represents the same ideals as our portfolion of businesses. Virgin, like Ideate, is a sexy, ambitious presence amongst forward-thinkers in the market place.’
Thanks Juan. Much appreciated. We’re very excited to soon be on Virgin territory.
Juan gave us a sneak peak at some of the PR material supplied by Virgin. In true Branson fashion, it appears Virgin want to shake things up a bit! Some of the topics Sir Richard will be covering include:
- South African banks – you can do better!
- SAA don’t know what they’re doing
- Vodacom are ripping you off!
- Mugabe – maybe not such a bad guy?
We look forward to Sir Richard’s first post – watch this space!
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
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Ronald
Apr 1st, 2008
Well done guys, brilliant stuff – I’ve been a huge fan of Bransons since I read his book ‘Losing my virginity’.
Steve O
Apr 1st, 2008
This is amazing, wow well done ideate.
Tell sir richard we all say howzit!
Mike
Apr 1st, 2008
How did this happen?
Fred
Apr 1st, 2008
Thanks all – Sir Richard has certainly been busy lately. Check this out: http://www.techcrunch.com/2008/03/31/google-and-virgin-team-for-human-settlement-on-mars/
Eishman
Apr 1st, 2008
Nice one ….. seems like you caught some people
Bob
Apr 1st, 2008
On the first of April? Hard to believe
Fred
Apr 1st, 2008
No way man, this is for real. Is it April 1 already?
To prove it, here’s a link to Sir Richard talking about his expansion into Africa: http://www.youtube.com/watch?v=eBGIQ7ZuuiU
Rui
Apr 1st, 2008
Rick Astley Rocks. Don’t mock the man…
Fred
Apr 1st, 2008
That’s ‘Sir’ Rick to you buddy…
Ria
Apr 3rd, 2008
I am glad that Mr Branson come aboard, looking forward to hear his comment.
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