Advertising is not marketing
by Fred Roed on 05/03/08 at 3:33 pm
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A question I sometimes ask in my brand presentations is ‘What’s the difference between Advertising and Marketing?’ Interestingly, there are still business folk out there that believe that they are the same thing.
(On the side, the best answer I’ve received is ‘Marketing makes you money; Advertising spends your money!’)
I just read a great article on Biz-Community by Chris Moerdyk talking about ‘accountable advertising’ – important reading for all of us.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
