Advertising is not marketing
by Fred on 05/03/08 at 3:33 pm
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A question I sometimes ask in my brand presentations is ‘What’s the difference between Advertising and Marketing?’ Interestingly, there are still business folk out there that believe that they are the same thing.
(On the side, the best answer I’ve received is ‘Marketing makes you money; Advertising spends your money!’)
I just read a great article on Biz-Community by Chris Moerdyk talking about ‘accountable advertising’ – important reading for all of us.
Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred.
