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Heavy Chef Blog relaunch


by Fred Roed on 03/03/08 at 9:34 am
2 comments


Allow me to hijack Ideate traffic for a moment and point you to the all-singing, all-dancing, all-new Heavy Chef blog – a rehash of World Wide Creative’s old (boring) blog. Some of you know that at World Wide Creative we refer a lot to the ‘Heavy Chef’ principle i.e. nobody trusts a skinny one. The blog is a kind of virtual embodiment of that principle. It’s where we discuss web profitability, marketing, design and programming.

Anyway, please check it out and let me have your thoughts and feedback. (And let me know if you spot any bugs!)

Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.

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2 Responses to “Heavy Chef Blog relaunch”

  1. Jacques

    Mar 3rd, 2008

    Interesting design upgrade! Looks more friendly but perhaps a little too much like fruit & veg city!

    One thing I can not understand, is why programmers insist on downscaling the image quality of web images to sometimes extreme pixelation. Is it an edgy trend? Especially when there is rasterized text. Yuk!

    I like the heavy chef blog, but I expected a slicker approach from WWC. Have you seen your own logo on the Heavy Chef?

    Yours in constructive criticism, Jacques (previously of Bittersuite)

  2. Fred

    Mar 3rd, 2008

    Hi Jacques, thanks for the feedback – I’ll definitely look pass the comments back to the studio. Much appreciated.

    F&V City ha! People are already phoning me and asking me for home deliveries… bugger.

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