How to make a video for marketing
by Shane on 29/02/08 at 2:33 pm
2 comments
Ever thought of creating a video for marketing purposes? Maybe something viral? (everyone is going viral these days).
The Yuppiechef team has been busy with a little video project which we plan to use on our site to assist people with the various products that we sell and help them develop their cooking tool skills. With a little organisation, one free Saturday, a couple of friends and a very tight budget, we were able to put a series of “How to” video’s together.
We’re not quite finished on the editing side, but here’s an example of how one of them turned out:
[youtube]http://www.youtube.com/watch?v=Sf8G-BO1bgs[/youtube]
Here’s what it took to produce:
1 x Dutch Masterchef (Frank Meijer from Creme and Cacao whom we collaborated with at no cost). Thanks Frank.
1 x Skilled video editor (a close friend who is keen to broaden his editing/camera skills).
1 x Borrowed camera (can’t remember the make, but it had filmed a few skydiving/bungee jumping stints in its time!)
1 x Sony Handycam owned by Andrew (a ‘home’ camera, but we could have shot the entire thing on it if we needed to.).
1 x Set of borrowed Redhead lights.
1 x Hired Sound Equipment (Mic and boom from The Video Lounge) – R150
1 x Adobe Premiere Elements 3.0 Editing Software – R900 (version 4.0 is now available)
Total Production Cost: R 1050
Total crew: 3 of us, excluding the chef – 2 on cameras and 1 swinging the boom.
This may not be realistic for everyone, depending on who’s skills and equipment you can borrow – but it does indicate that production costs for a video like this can be affordable.
Give it a try.
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Jay, writer Memberspeed.com
Mar 5th, 2008
Making how-to-videos can be fun especially if you’re doing it with friends. It doesn’t have to be serious and you can allow room for experimentation. This actually reminds me of my girlfriend’s younger brother. He’s about ten or eleven years old and gets a kick out of producing his own mini videos. Sometimes, it’s about his video games and sometimes it’s about a chair trying to attack him.
Neil Henegan
Mar 7th, 2008
Deinterlace the video.