Free business idea: A user-friendly garage
by Jon Cherry on 13/02/08 at 10:15 am
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Put it this way, if you care enough to answer the phone properly and return your calls – you’re already on the right track in a country where service standards come second to the 10h15 tea break.
But, if you really want to rock the local business landscape – take an industry notorious for crappy service and make it remarkable better.
Take, for example, the motor vehicle repair outfit. In most cases, a good customer service indicator in this industry is a working, usable, clean waiting area chair and a magazine published less than 5 years ago. So imagine a user-friendly, completely price transparent establishment that’s clean, fast, efficient and green.
That’s what HiQ in the UK have done with their recent rebranding. They’re transformed themselves into a vehicle service station which, just from the pictures, makes us want to send time there.
From bookstores to lawyer’s offices, just put yourself in the customer’s shoes and imagine the ultimate branded space.
Check out: HiQ website [UK- version]
More pictures: Over at thecoolhunter
Other retail news: Oprah opens her own store with pictures
See: Pictures of the new VIP lounge at Schiphol Airport, Amsterdam
Jon Cherry is the founder of Cherryflava Media, a Trends & Innovation company. Jon is also the brains behind Cherryflava.com one of the most influential websites in Africa. Jon likes to pick out the business needles in South Africa's haystack. View more articles by Jon Cherry.
