Comments on: Should a small business advertise? http://www.ideate.co.za/2008/02/07/should-a-small-business-advertise/ Business resources, tips, success stories, interviews and business ideas Sat, 11 Feb 2012 07:22:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tristan http://www.ideate.co.za/2008/02/07/should-a-small-business-advertise/comment-page-1/#comment-66341 Tristan Sat, 09 Feb 2008 09:53:01 +0000 http://www.ideate.co.za/2008/02/07/should-a-small-business-advertise/#comment-66341 Hi Fred, interesting thoughts. I think businesses online tend to neglect the branding aspect of their marketing strategies. Advertising and other 'communication tools' are used to affect a users brand awareness, attitude and perception. Without figuring out what your brand is or as you rightly say, what your message is, advertising will be ineffectual. Similarly, when you can identify which experiences and impressions have the most influence for a user, you can learn how to align the brand and its associated message. The difficulty comes in applying that message consistently :) ps. This is an excellent read: http://vanelsas.wordpress.com/2007/11/13/20-bln-reasons-to-get-advertisement-right/ Hi Fred, interesting thoughts. I think businesses online tend to neglect the branding aspect of their marketing strategies. Advertising and other ‘communication tools’ are used to affect a users brand awareness, attitude and perception. Without figuring out what your brand is or as you rightly say, what your message is, advertising will be ineffectual.

Similarly, when you can identify which experiences and impressions have the most influence for a user, you can learn how to align the brand and its associated message. The difficulty comes in applying that message consistently :)

ps. This is an excellent read:
http://vanelsas.wordpress.com/2007/11/13/20-bln-reasons-to-get-advertisement-right/

]]> By: Ideate - Small Business in South Africa http://www.ideate.co.za/2008/02/07/should-a-small-business-advertise/comment-page-1/#comment-66340 Ideate - Small Business in South Africa Fri, 08 Feb 2008 14:03:13 +0000 http://www.ideate.co.za/2008/02/07/should-a-small-business-advertise/#comment-66340 [...] Fred wrote about whether small businesses should be advertising (read his pearls here). Here’s a story of a big business that did something similar: In February 2003, Amazon.com [...] [...] Fred wrote about whether small businesses should be advertising (read his pearls here). Here’s a story of a big business that did something similar: In February 2003, Amazon.com [...]

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