by Jon Cherry on 19/12/07 at 11:00 am
Design your own: Once again, thanks to the nimbleness of running a small, non-massproducing company – you can really take huge advantage of one of the biggest global trends of 2007, which we predict will pick up radical speed in South Africa in ’08.
Allowing your customers to hijack your brand and take complete control by designing their very own products gives them a level of personalisation much sought-after in today’s ‘Made in China’ society.
Perfect for any industry struggling to compete for sales in an over-traded environment, the concept will work for anything from cakes and tshirts to stationary and wine production. All that’s needed from your side are well managed flexible systems and a pricing model that’s going to make the whole thing financially viable.
Companies like Threadless in the US have made millions by completely resigning control and allowing all their products to be designed by their customers. There’s no reason why something similar would not work in South Africa.
Colab: South African entrepreneurs seem to have a typical ‘laager’ mentality when it comes to business. What’s mine is mine and you must just keep your nose out of my business. This however, completely ignores the huge opportunity to fast-track your brand’s growth by collaborating with another business for your mutual benefit. Going forward, colab projects will be one-off, project-based and founded more on brand collaboration than anything else.
If the recent phenomenon of social networking has taught us anything, its that we can be far more effective and successful by using the power of a wider network than trying to do it all alone. By taking on strategic joint ventures with complementary entrepreneurs, you can still concentrate on you own expertise while developing your brand in new markets that would never have been possible without your colab partner.
That’s how we see it. There are obviously a whole herd more global trends that we think will make a big impact in South Africa next year, but hopefully these six are a tasty teaser.
[ Read Part 1 ]
[ Read Part 2 ]
Jon Cherry is the founder of Cherryflava Media, a Trends & Innovation company. Jon is also the brains behind Cherryflava.com one of the most influential websites in Africa. Jon likes to pick out the business needles in South Africa's haystack. View more articles by Jon Cherry.