Ideate

Viral campaign: OLDK.co.za

by Fred Roed on 03/12/07 at 6:00 am
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World Wide Creative introduced a new project on the weekend: OLDK. The pics below are viral mailers that some of you may have seen in your inbox. It’s all very hush-hush and secretive for the time being, but if you’re keen to take a sneak peak, go to www.oldk.co.za and let us know what you think. The site is still not quite ready for mass consumption, so you’ll have to request a login from Paul, the site administrator. We’re putting the finishing touches on the first phase before we go live, with some major developments for phase 2 and 3 in the next few months.

Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.

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