The “Ideal” Online Store
by Andrew on 13/11/07 at 10:20 am
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Arthur Goldstuck has written on News24 about the "ideal" online store. He makes some seemingly obvious (and yet largely ignored) points such as:
"The ideal online retail store allows me to browse before I register. I don’t have to show my ID when I walk into a normal store, so why should I online?"
and
"The ideal online store allows me to contact a human being. At the very least, give me a phone number I can use for enquiries or follow-up. Even better, give me the number and the name of a person or department I can contact. Just because I’m using a computer doesn’t mean I don’t need the human touch sometimes."
Before the Christmas rush, now is the time to go over your company’s website and make sure you haven’t missed some obvious blunders.
Read the full article here.
[Via]
Andrew Smith is the pedantic systems guy behind Live Alchemy, a SA e-commerce company. Andrew writes for Ideate in an attempt to make the world a more efficient place. View more articles by Andrew.
