How to create a viral campaign
by Fred on 29/10/07 at 11:09 am
5 comments
At first when I saw this, I thought “Genius! Pure genius!” but then I figured if I was the marketing director of Durex I would have done this ages ago.
Regular readers of Ideate will know that we’re pretty keen on viral marketing. Cheap, easy, and (duh!) viral – the internet has made a great idea travel faster than you could ever have imagined 15 years ago. Check this out: Durex have called for volunteer Condom Testers. Of course, within hours this simple message spread to every corner of the globe and they’ve managed to garner millions-worth of free publicity.
Think about it. I bet there’s a way that a small business like yours (or mine) can create a killer communication idea that you just know your mates will send it to everyone in their address book. So what’s stopping you?
Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred.
Henre
Oct 29th, 2007
You’re absolutely right. This is pure genius but within the grasp of any business.
I hope this gets businesses thinking. It’s got me going!
TAR ART RAT
Oct 29th, 2007
hhaaaaaaahahah that – that is something.
Marketers are starting to get it at Media In Africa Blog Solutions
Nov 19th, 2007
[...] made me smile was his attempt at trying to explain a viral campaign and I’ll admit I really enjoyed his struggle to convert his thoughts and imagination into [...]
iFind 34600 » Marketers are starting to get it
Nov 20th, 2007
[...] made me smile was his attempt at trying to explain a viral campaign and I’ll admit I really enjoyed his struggle to convert his thoughts and imagination into [...]
A White Knight comes to save our vending machine dilemma — Ideate – Small Business in South Africa
Aug 25th, 2009
[...] pages, for example: iBurst, banking issues, e-commerce, PR, Zebras, coffee, small business owners, viral marketing and making your life [...]