Midweek Memorable Quote: Jim Koch, Boston Beer Company
by Fred Roed on 19/09/07 at 2:57 pm
2 comments
"Sales is to marketing what sex is to masturbation." Jim Koch, Boston Beer Company.
[via Radical Marketing, by Sam Hill and Glenn Rifkin]
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
thescott
Sep 19th, 2007
Damn you Jim Koch! Marketing just doesn’t sound so cool any more.
Fred
Sep 20th, 2007
I know; and we thought we could get away with just tweaking a marketing campaign.
We actually have to go and interact with people. Would you adam and eve it…