A tale of 2 ads
by Fred Roed on 06/08/07 at 11:11 am
3 comments
Around the world, agency TBWA have been cashing in on the success of their Nissan Qashqai viral videos which they reckon have been seen by over 13 million people. They’re well filmed and damn funny. If you haven’t seen them already, do yourself a favour and check them out on YouTube (Search for ‘Qashqai’). This one is the first in the series.
[youtube]http://www.youtube.com/watch?v=Cc_9Ed-U-Fc[/youtube]
Then, on the udder hand, we have this one… (click here to view on Zoopy).
It’s the new Springbok rugby ad which I saw on the weekend.
Shhheeesh, I don’t know. I just don’t know.
I really, really, really want to like it, but that one part makes me want to hide under the couch every time I see it.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Deon
Aug 6th, 2007
Excerpt from the script: *booming voice* “More than just men”… and then proceed to run across rooftop like monkeys…
riiight… xD
Andrew
Aug 6th, 2007
Have you noticed how embarressed Schalk looks at that point?
The one thing that must be said about the monkey bit is that everyone is talking about it. Sporting ads are usually so predictable that Sasol probably wanted a bit more bang for their (mega)bucks.
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