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Search for the Great South African Cup of Coffee: Adesso

by Fred on 30/07/07 at 10:50 pm
2 comments

Adesso in Italian means ‘now!’ I know this because my Italian brother-in-law says this all the time to his brood of 4 kids. It also describes how I feel when I get my usual caffeine withdrawal just after lunch.

I had some time between meetings on a rainy Cape Friday afternoon, and chose to pop into this little spot on Rondebosch Main Road in the ‘burbs of Cape Town. Adesso is a safe haven and a great-looking place to take respite from traffic.

The coffee arrived with a smile, always a good sign, and I was impressed by the presentation. The head was slick, with a good concentration of foam (thick, low and syrupy; not high and fluffy). I raised it to my nose, breathed in a few whiffs of the aroma.

Upon the first sip, I was pleasantly surprised – this was a good cup of coffee. It was certainly a better than average offering to savour while watching the Cape Town winter dominate the world outside.

Location: Fountain Shopping Centre, Cnr. Belmont & Main Roads, Rondebosch, Cape Town
Internet: My Vodafone USB modem was at full tilt
Cappuccino price: R12

Meeting potential out of ten: 5 – there’s a nice vibe about the place, but it’s a bit too exposed for a deal clincher
Coffee rating out of ten: 8 

Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right. View more articles by Fred.

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