Make your Google green and save the world
by Shane on 24/07/07 at 3:11 pm
3 comments
Here’s something very interesting in light of all the Green hype. According to ecoIron, if Google changed its background colour from white to black, they would Save 750 Megawatt-hours a Year! The thinking behind this being…
"…all white web page uses about 74 watts to display, while an all black page uses only 59 watts. I thought I would do a little math and see what could be saved by moving a high volume site to the black format. Take at look at Google, who gets about 200 million queries a day. Let’s assume each query is displayed for about 10 seconds; that means Google is running for about 550,000 hours every day on some desktop. Assuming that users run Google in full screen mode, the shift to a black background will save a total of 15 (74-59) watts. That turns into a global savings of 8.3 Megawatt-hours per day, or about 3000 Megawatt-hours a year. Now take into account that about 25 percent of the monitors in the world are CRTs, and at 10 cents a kilowatt-hour, that’s $75,000, a goodly amount of energy and dollars for changing a few color codes."
Apparently Google responded to this article by creating a black version which has the same design, as well as an entirely new site called Blackle. Can anyone confirm this?
[via Innocent Drinks]
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
JBagley
Jul 25th, 2007
Both Blackle.com and blackgoogle.com are not owned by Google. You can see by the results page that it is using those custom Google search engines you can setup from Adsense.
Also both domains were bought at godaddy.com, which as far as I know, Google do not use them as their domain registrar.
Jacques
Jul 31st, 2007
apparently a black background uses more electricity than a white background on an LCD (google it to verify
)
Johan
Aug 10th, 2007
South Africa has also got a cool black google. I found it at http://www.blackgoogle.co.za Check it out is is cool