How to get on TV
by Shane on 20/07/07 at 10:45 am
3 comments
Thinking of advertising on TV as a small business?
We all know that advertising in the traditional sense costs a load of cash and anyone in small business thinking of going down the traditional route is about to make a fatal error. Advertising on the telly works for the big guys, because they need something to spend their overweight budget on…and lately the number of boring and non-creative ads on air indicate that for most it’s simply a grudge purchase.
So, what about the small guys? Is there an opportunity to get exposure without shelling out?
Tim Ferris of “The 4-Hour Work Week” writes about how to get TV exposure. He says,
There are three main paths to getting on TV:
1. Make so much noise elsewhere that TV has to pay attention (online is the best place to kick up a firestorm, IMHO)
2. Be a billionaire heiress or pop singer, then either shave your head or go to jail
3. Create and pitch a trend + segment instead of you and your product
Number three is the most neglected.
I once thought that pitching the person and story were the keys to the TV kingdom, but I’ve since learned that’s Minor League. Why? A single person, unless already a celebrity, doesn’t fill 30 minutes on the most popular shows.
The solution is to develop an entire segment based on a new trend or phenomenon.
Read the entire post here.
A great example of this type of thing is Mike Stopforth’s latest stint on the telly. Check it out here. Didn’t cost him a cent! Note how he punted his very own Afrigator. Mike, most of the stuff you said went over my head – but love your work dude.
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
Avinash
Jul 21st, 2007
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Mike
Jul 21st, 2007
Thanks for the mention dude! It was an unnerving experience but lots was learned…
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