Friday the 13th is cool for business
by Shane on 13/07/07 at 2:11 pm
No comments
Seems like business can benefit on this “unlucky” day (not that we at Ideate are superstitious). According to an article on the Channel 4 News Website, the number of accidents that occur of Friday the 13th are actually less than on any other Friday. The number of insurance claims made to Barclays Home Insurance on Friday the 13th are about 15% less. The drop included a fall in claims for accidental damage, theft, water and fire damage. Interesting.
They reckon its because people are trying really hard not to mess up…being a little more cautious on this ‘big’ day goes a long way.
To end this post, and to digress a little - the other night while I was checking out how many new friends I had on Facebook I had this freaky thought. Imagine getting a Friend Request from a high school classmate who’s funeral you were darn sure you had attended. Mmmm!? Freaky!
Shane Dryden is the 'Maven' at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising and innovation. He spots the non-obvious stuff behind the obvious, which seems obvious, but isn’t really that obvious (obviously). View more articles by Shane.
