(Y)our small business needs the iPhone
by Fred Roed on 01/07/07 at 2:35 pm
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At World Wide Creative, we have been chatting amongst ourselves about how essential it is for us to each get Apple’s iPhone (see above*), that the phone will be business critical, and that we would all perform better having one, and that the business would actually suffer if we don’t each have one, and, well… you get the picture.
So, when the first round of sneak peak reviews have come in for the iPhone, we were pretty interested.
Check this out:
“This isn’t some stripped-down, claustrophobic My First Cellphone Browser; you get full Web layouts, fonts and all, shrunk to fit the screen. You scroll with a fingertip — much faster than scroll bars. You can double-tap to enlarge a block of text for reading, or rotate the screen 90 degrees, which rotates and magnifies the image to fill the wider view.”
And that’s just one example of the breathless praise that is being bestowed on Steve Jobs’ latest trick. This is just the first round though, so it remains to be seen whether the batteries will blow up, the screen cracks or the accessories become choke hazards. I think most importantly, the hype for this gadget is beyond anything we’ve seen in marketing before (maybe the Batman movie release, or the third Star Wars even). I particularly liked this snippet from CNNMoney.com:
Indeed, the iPhone’s inclusion of so many features into a sleek package triggered a sort of nerd rapture among enthralled gadget freaks. “It’s not like it’s a computer, it’s not like it’s a phone, it’s like a living sculpture in my hands,” said Dale Larson, a mobile business consultant in San Francisco.
A sort of nerd rapture – that’s just too beautiful. As for us, we will be busy convincing ourselves that our small business will be lost without them.**
* So there’s no potential confusion, the Nano and the Shuffle iPhones aren’t real.
** That is, if we’re prepared to wait til 2008 when the phone actually reaches our shores.
If you’re interested in the phone, take a squiz here.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
