Urinal Advertising
by Fred Roed on 29/06/07 at 11:26 am
2 comments
I was chatting with the father of one of my son’s mates. He runs a small niche marketing firm and he told me about a few ideas for advertising. He’s gearing up for the World Cup and looking for some interested parties.*
I thought this one was fantastic (see pic). It’s compelling. It’s interactive. It’s unusual. The best thing is, there’s not a lot of chance of getting distracted – well at least, we hope not. My wife thinks it’s a terrible idea. But then, maybe that’s not a bad thing.
A friend of mine had an even more unusual idea for marketing, in a similar vein. He wanted to put advertising messages on the cores of toilet rolls. Somehow, it never came off – even though I thought it was brilliant. Picture this. You’re sitting on the throne, after a no. 2. Your loo paper runs out – only to reveal a cheerful message: ‘Don’t you wish more people planned ahead? Give Ajax Life Insurance a call. When you’re at the end of the line, it pays to have back-up.’
*If you’re interested in finding out more about advertising opportunities for the 2010 World Cup, drop Dallas a line at dallas [at ] broughtontrading. com
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred Roed.
Chimpie
Jul 2nd, 2007
Fred, good one scored 3 goals and 2 of the post addmittedly after a two pints at the Punch and Judy pub in Covent Garden last year. Ha ha
Fred
Jul 3rd, 2007
Chimpie – that sounds pretty much like your average. To use these things you have to be able to hold your liquor a little better than that… Then again, I suppose you don’t have to drive home over there